Morph Labs launches the Morph AppCloud

Released on: September 17, 2008, 6:17 am

Press Release Author: Morph Labs

Industry: Software

Press Release Summary: Morph Labs brings cloud computing to the masses and enables
companies to rapidly deploy new applications with scalability, security and
manageability.

Press Release Body: Web 2.0 Expo – New York – NY – September 16, 2008 – Morph Labs,
a leading provider of Platform as a Service (PaaS) for Web applications, today
announced Morph AppCloud, an on-demand application platform that enables companies
to take advantage of cloud computing without the burden of configuration, setup and
ongoing management.

Morph AppCloud enables companies to quickly define their own cloud computing
environment. It standardizes the Web application environment with a combination of
open source technologies and industry best practices. By bringing together people,
process automation and technology into a comprehensive solution, the new offering is
designed for IT departments and independent software vendors (ISVs).

Each Morph AppCloud is a dedicated cluster of virtual servers that are automatically
provisioned, configured and managed on behalf of each customer. Morph AppCloud
provides the flexibility needed by organizations to customize their Web application
environment to meet their growing application needs.

The Morph environment automatically brings together virtual servers configured with
a Linux operating system, open source Web stacks, databases, load balancers and
application management tools all in a high availability environment with continuous
backups and full-time monitoring.

Morph AppCloud eliminates the typical cloud issues that concern companies. Morph
AppCloud enables IT departments to quickly deploy internal and external applications
into an environment that includes high availability, disaster recovery, scalability,
monitoring, security and ongoing systems management. By relying on Morph AppCloud
as the application platform, companies are able to focus resources on developing
leading edge technology. Morph AppCloud leverages Amazon Web Services including
Amazon EC2 for virtual servers as well as Amazon S3 for storage.

“Amazon Web Services provide highly reliable and elastic computing and storage
resources, creating a compelling, cost-effective deployment alternative,” said Steve
Rabuchin, Director of Developer Relations and Business Development for Amazon Web
Services. “Users of the Morph AppCloud will be supported by the same technology
infrastructure that Amazon.com uses.”

Morph AppCloud is provisioned on-demand through the Morph Labs Web interface. Users
start with a drag and drop cloud designer to choose the components they require for
their specific environment. With the click of a button, the user is able to
immediately deploy their own environment in the cloud. Upon deployment, their cloud
is provisioned, configured and dozens of technologies are enabled to form a
comprehensive end to end environment for the deployment, delivery and management of
Web applications.

David Abramowski, CEO of Morph Labs said, “Businesses are starting to understand the
huge innovation value and cost savings of cloud computing. By creating a
company-specific Morph AppCloud for Web applications, IT departments and ISVs can
stage environments, test applications, and run collaboration applications and third
party products while freeing up valuable resources and personnel. Innovation is
encouraged as technical capacity and capabilities can be increased on the spot
without investment in training, software licenses, or costly infrastructure.”

Abramowski concluded, “Cloud computing reflects a major shift and opportunity for
any business that uses technology to maintain a competitive edge. It’s changing the
game plan.”

About Morph Labs

Morph Labs is a leading provider of Platform as a Service (PaaS) that simplifies the
deployment, delivery, and management of web based applications. Morph Labs uses
virtual infrastructures including Amazon Web Services to provide a truly elastic
environment for web applications that can be instantly provisioned and seamlessly
scaled. Morph Labs is a global company with headquarters in Cebu City, Philippines
with additional in-country operations in Manila along with offices in Los Angeles,
California and Portland, Oregon in the U.S.A.

www.mor.ph

Web Site: http://www.mor.ph

Contact Details: Maryellen Cronin or James Gerber
Prompt Communications on behalf of Morph Labs
Tel: (617) 576 5763 / (617) 291 9899
morphlabs@prompt-communications.com

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